In the ever-evolving realm of showbiz, certain luminaries emerge that transcend the conventional. One such luminary is Fahad Sheikh, who along with the captivating Hajra Yamin, is setting the stage for an anticipated crescendo: the TV series, ‘Wonderland.’

Recently, Sheikh and Yamin graced the cover of a top magazine’s June issue. The photoshoot highlighted not just the sartorial brilliance and beauty of Fahad Sheikh and Hajra Yamin, but also underscored the enchanting on-screen chemistry that makes Wonderland a highly awaited series.

Fahad Sheikh: A Luminary in the Making

Fahad Sheikh, with his magnetic charm and distinguished presence, proved why he is one of the most sought-after actors in the industry. His Instagram proclamation, tagging ‘Wonderland’ as a “once in a lifetime project,” only amplifies our anticipation. Fahad Sheikh‘s debut on Green Entertainment’s screen in Wonderland is like anticipating a cinematic feast, a symphony where each scene contributes to an absorbing climax.

Hajra Yamin: A Touch of Elegance

Hajra Yamin, known for her versatile acting skills, graced the photoshoot with her elegance and poise. The promise in her eyes and the sheer expressiveness of her poses were testaments to the excitement brewing for ‘Wonderland.’ Hajra Yamin – a symbol of grace and versatility, brings to the table a charisma that is both enigmatic and endearing. Her journey in the Pakistani drama industry has been marked by performances that resonate with viewers, often long after the curtains close.

Sohail Javed: The Maestro Behind Wonderland

The upcoming project of Fahad Sheikh and Hajra Yamin gains momentum with the addition of Sohail Javed, the astute director. Javed, known for his eye for detail and mastery of human emotions, is set to weave yet another tale that resonates with the masses in Wonderland.

Fahad Sheikh and Hajra Yamin’s On-screen Chemistry: A Throwback to ‘Jalan’

Fans of the drama industry cannot forget the electrifying chemistry between Fahad Sheikh and Hajra Yamin in the drama serial ‘Jalan,’ aired on ARY Digital. The series was met with wide applause, resonating with the audience for its gripping storytelling and the actors’ convincing performances. ‘Jalan’ set the bar high, but with the intriguing premise of ‘Wonderland,’ featuring Fahad Sheikh & Hajra Yamin in the lead roles, expectations are not just for another hit – but a masterpiece.

Fahad Sheikh in ‘Wonderland’: Anticipation at its Peak

With Fahad Sheikh, Hajra Yamin, and Sohail Javed at the helm, ‘Wonderland’ is set to create an indelible imprint in the annals of Pakistani TV series. The recent photoshoot has us buckle up for a ride to ‘Wonderland.’ The journey promises to be just as thrilling as the destination. And in this journey, we are sure to witness a wonderland of emotions, performances, and storytelling that will make ‘Wonderland’ a series to remember.

Influencer marketing has grown to become an integral part of many companies’ digital marketing strategies. While it has proven to deliver significant benefits, such as increased brand awareness, enhanced customer loyalty, and improved sales, it can also be a double-edged sword. If not carefully managed, influencer marketing can damage a brand’s reputation and negatively impact its business. Understanding these potential pitfalls is the first step towards mitigating the risks associated with influencer marketing.

Inauthentic Content and Loss of Trust

One of the primary risks of influencer marketing is the creation of inauthentic content. If an influencer’s endorsement of a product or service comes off as overly promotional or insincere, it can lead to a loss of trust among their followers. Trust is a fundamental aspect of the relationship between influencers and their audience. If that trust is breached, it can damage not only the influencer’s reputation but also the brand they’re promoting.

Misalignment with Brand Values and Identity

An influencer who does not align with a brand’s values and identity can also cause damage. If an influencer’s personal beliefs, actions, or content contradict a brand’s values, it can lead to negative perceptions about the brand. This misalignment can result in consumer backlash, negative publicity, and damage to the brand’s reputation.

Influencer Scandals and Controversies

Associating with an influencer who becomes embroiled in a scandal or controversy is another risk. Negative news about an influencer can quickly spread on social media, potentially tarnishing the brand they are associated with. Even if the controversy is unrelated to the brand, the negative association can be damaging.

Ineffectiveness and Negative ROI

Finally, influencer marketing can lead to ineffective campaigns and negative return on investment (ROI). If an influencer fails to engage their audience effectively or if their audience is not the right fit for a brand’s product or service, the campaign may not deliver the desired results. This can result in wasted resources and a negative impact on the brand’s business performance.

Preventing Damage to Your Brand through Influencer Marketing

While these potential pitfalls can cause harm, they should not deter brands from leveraging the power of influencer marketing. Instead, they highlight the importance of careful planning, selection, and management of influencer marketing campaigns. Here are some ways to mitigate these risks:

1. Choose the Right Influencers: Look for influencers whose values align with your brand and who are genuinely interested in your product or service. Authenticity is crucial in influencer marketing, and an influencer who genuinely likes your brand is more likely to create authentic content.
2. Establish Clear Expectations: Make sure influencers understand what your brand expects from the partnership. Clear guidelines regarding content creation, brand messaging, and disclosure of the partnership can help ensure the campaign’s success.
3. Monitor Your Influencers: Keep a close eye on your influencers’ activities, both related and unrelated to your campaign. Be ready to respond swiftly and appropriately if an influencer becomes involved in a controversy.
4. Measure Your Campaign’s Performance: Track your campaign’s performance to ensure it is delivering the desired results. Use key performance indicators (KPIs) such as engagement rates, conversion rates, and ROI to evaluate your campaign’s effectiveness.

The Do’s and Don’ts of Influencer Marketing: Preventing Brand Damage

While the risks of influencer marketing can cause considerable harm, they should not discourage brands from capitalizing on the power of influencers. They should rather be seen as cautionary tales underlining the importance of strategic planning, meticulous influencer selection, and effective campaign management. Here are some do’s and don’ts of influencer marketing to mitigate these risks:

Do: Choose the Right Influencers

Opt for influencers whose values resonate with your brand and who have a genuine interest in your offerings. Authenticity is crucial in influencer marketing, and influencers who truly appreciate your brand are more likely to generate authentic content.

Don’t: Neglect Clear Expectations

Ensure influencers understand what your brand expects from the partnership. Establish clear guidelines about content creation, brand messaging, and partnership disclosure for successful campaign execution.

Do: Monitor Your Influencers

Keep an eye on your influencers’ activities, both related and unrelated to your campaign. Be prepared to respond appropriately and promptly if an influencer becomes embroiled in a controversy.

Don’t: Ignore Performance Measurement

Track your campaign’s performance diligently to ensure it’s delivering the desired results. Use key performance indicators (KPIs) such as engagement rates, conversion rates, and ROI to evaluate your campaign’s effectiveness.

Do: Encourage Authenticity

Encouraging authenticity in content creation is one of the critical do’s of influencer marketing. Consumers today are savvy and can distinguish between genuine endorsements and mere promotional content. Influencers who speak candidly about your brand and share their personal experiences can establish a stronger emotional connection with their audience, boosting your campaign’s effectiveness.

Don’t: Overlook Audience Relevance

Another key don’t in influencer marketing is overlooking audience relevance. Always remember, the success of your influencer marketing campaign largely depends on whether the influencer’s audience matches your target demographic. Make sure that the influencer’s followers are likely to be interested in your product or service to increase your campaign’s chances of success.

Do: Leverage Micro-Influencers

Micro-influencers, although they have a smaller following, often boast higher engagement rates and a more loyal audience. Leveraging these influencers can lead to better campaign outcomes, particularly for niche products or markets.

Don’t: Ignore Legal Aspects

Legalities are another area not to ignore in influencer marketing. Ensure that all partnerships comply with relevant advertising regulations to avoid legal troubles. This includes proper disclosure of sponsored content and adherence to intellectual property laws.

Concluding Thoughts: Turning the Tide of Influencer Marketing Risks

Despite the risks of influencer marketing, it remains a powerful marketing tool that can significantly boost your brand’s visibility and customer engagement when utilized correctly. By adhering to the do’s and don’ts of influencer marketing, you can navigate potential pitfalls, optimize your campaigns, and yield substantial benefits for your brand. Remember, every influencer partnership is an opportunity to not only promote your products but also to reinforce your brand values, engage with your target audience, and cultivate lasting relationships that can drive your brand’s success.

In the realm of modern marketing, where digital narratives rule, influencer marketing emerges as a potent conduit for brands to connect with audiences. This strategy essentially leverages the popularity and reach of social media influencers, individuals with substantial online followings, to promote products or services.

Understanding the Basics of Influencer Marketing

At its core, influencer marketing involves partnering with influential people to enhance brand visibility and credibility. It is a symbiotic relationship where both brands and influencers can benefit. Social media serves as the primary platform for this, opening avenues for direct, personal, and interactive marketing.

The potency of influencer marketing lies in its authentic and personal nature. Unlike conventional advertisements, influencer endorsements appear more like friendly recommendations, leading to higher consumer trust and engagement.

Exploring the Influence Culture in Pakistan

Pakistan, with a burgeoning internet populace and vibrant social media landscape, offers a fertile ground for influencer marketing. Platforms like Instagram, Facebook, YouTube, and Twitter are teeming with Pakistani influencers, spanning various niches such as fashion, food, tech, and lifestyle.

Influencers in Pakistan broadly fall into two categories: Macro influencers with large followings and Micro influencers who have a smaller, but often more engaged, audience.

The Importance of Choosing the Right Influencer

Choosing the right influencer is akin to finding the ideal brand ambassador. The influencer’s niche should harmonize with your brand identity. An influencer whose ethos resonates with your brand will present a more authentic and believable promotion.

Trust is the cornerstone of effective influencer marketing. The influencer’s reputation, authenticity, and credibility significantly affect audience response. Hence, it’s paramount to examine the influencer’s engagement rate and audience size.

Creating Your Influencer Marketing Strategy

Like any marketing endeavor, influencer marketing also demands a well-chalked-out strategy. Start with clear goals – be it brand visibility, product promotion, or lead generation. Next, identify your target audience, understanding their preferences, habits, and the platforms they frequent. This information will guide your choice of social media platform.

Developing an Influencer Outreach Strategy

Outreaching to influencers is a pivotal part of the influencer marketing process. Approach influencers professionally and transparently, outlining what your brand does, why you chose them, and how they could benefit from the collaboration. Remember, influencer marketing is a two-way street, so ensure that the pitch is mutually beneficial.

In terms of remuneration, some influencers might accept products or services in lieu of payment, while others may charge a fee. It’s important to negotiate these terms upfront to avoid future misunderstandings.

Building Successful Influencer Campaigns

Once the influencer is on board, the focus shifts to campaign creation. Collaboration is key here – allow influencers creative freedom, yet provide clear guidelines to ensure brand consistency.

Set measurable KPIs (Key Performance Indicators) to track campaign success. This could include metrics such as reach, engagement, conversion rate, and sales.

Leveraging Influencer Marketing for Different Business Sectors

Influencer marketing transcends industry boundaries. Fashion and beauty businesses can showcase products through influencer tutorials, hauls, and reviews. Food and beverage brands can generate buzz through influencer-hosted giveaways or food-tasting events. Tech companies can benefit from influencer unboxing videos or product demos. The possibilities are only limited by imagination.

Overcoming Challenges in Influencer Marketing

Influencer marketing is not without challenges. One emerging issue is influencer fraud, which includes fake followers and engagement. Rigorous influencer vetting can help circumvent this.

Negative publicity and crises need to be handled delicately to prevent brand damage. Furthermore, in a country like Pakistan, where advertising laws may differ, it is crucial to ensure compliance to avoid legal complications.

Maximizing the Impact of Influencer Marketing in Pakistan

Influencer marketing has immense potential for businesses in Pakistan. The key lies in understanding the local influencer landscape, creating effective strategies, and adapting to future trends. The power of influencer marketing in your business arsenal cannot be overstated.

Additional Resources for Mastering Influencer Marketing

Becoming adept at influencer marketing is a continual learning process. Following top marketing experts, reading relevant books, enrolling in online courses, and consuming content from influential marketing blogs and podcasts can enhance your influencer marketing proficiency. The journey may seem arduous initially, but with persistence and patience, the results can be truly rewarding.

Adapting to Local Cultural Sensitivities in Influencer Marketing

One cannot underestimate the value of cultural relevancy in influencer marketing, especially in a country as diverse as Pakistan. Understanding Pakistani culture, traditions, and societal norms can create a profound impact on campaign success. This knowledge not only helps in creating culturally resonant content but also assists in navigating social and political sensitivities, essential in maintaining brand image.

Effective Social Media Influencer Marketing

Leveraging the right tools and platforms can significantly streamline your influencer marketing efforts. Influencer marketing platforms offer a database of influencers, making the hunt for the perfect match easier. Social media management tools aid in scheduling, posting, and monitoring social media content. Meanwhile, analytics tools provide valuable data on influencer performance, helping to measure ROI and tweak future strategies.

Building Long-term Relationships with Influencers

Influencer marketing is not a one-off event. It is about nurturing relationships and building long-term partnerships. A consistent collaboration with influencers ensures your brand remains at the forefront of their audience’s mind. Furthermore, creating an influencer affiliate program can motivate influencers to promote your brand more enthusiastically.

The Legal Side of Influencer Marketing

Understanding the legal aspects of influencer agreements is crucial in protecting your brand. Terms of engagement, payment conditions, rights to content, and termination clauses are just some areas that must be clearly stated in the agreement. In addition, it’s important to abide by advertising and disclosure laws, which mandate influencers to clearly state their promotional content.

Ethical Considerations in Influencer Marketing

Influencer marketing, like any other marketing practice, should uphold ethical standards. Transparency in collaborations, honesty in product endorsements, and respect for audience trust are fundamental. Businesses should strive for positive social impact through influencer partnerships, ultimately promoting a responsible and ethical marketing culture.

Developing an In-House Influencer Marketing Team

For businesses intending to incorporate influencer marketing as a permanent feature of their marketing strategy, creating an in-house team can prove advantageous. An influencer marketing manager can coordinate campaigns, manage influencer relations, and measure campaign success. Additionally, a cohesive team, trained in the nuances of influencer marketing, can ensure campaign effectiveness and consistency.

The Future of Influencer Marketing in Pakistan

The influencer marketing landscape in Pakistan, much like the rest of the world, is poised for evolution. Emerging trends include a greater focus on micro-influencers, increasing preference for authenticity, and the growth of influencer marketing in non-traditional industries. Businesses must stay alert to these changes and adapt their strategies accordingly.

Final Thoughts: The Path to Influencer Marketing Success in Pakistan

Influencer marketing presents an exciting opportunity for businesses in Pakistan to connect with their audience on a more personal level. With a well-thought-out strategy, the right influencer, and an eye for continual learning and adaptation, success is within reach.

Expert Advice and Additional Resources

Continued learning is the key to mastering influencer marketing. Follow industry experts for insights, read relevant books for in-depth knowledge, and enroll in online courses for structured learning. Podcasts, blogs, and websites also provide an array of resources that can help you stay updated and informed about the ever-evolving world of influencer marketing. Remember, the path to success in influencer marketing, much like any other endeavor, is paved with continuous learning, adaptation, and patience.

Got Instant Recognition

Both Billie and Raisa got instant recognition on their song releases. Billie got exposure with her sing “The Ocean” and Raisa’s record breaking “Laili” is the kickstart to her success journey.

Achieved a lot While Being Younger

Billie Eilish is the youngest singer ever to win four Grammys in a row in a year. Raisa won so many appreciation awards not just as a singer but as a debater and an activist as well just as she was struggling her way through all the hurdles in her singing career.

Exposure outside of Traditional Norms

Billie was allowed to explore passions outside the traditional educational system. Raisa on the other hand set herself free from the stereotype society, breaking the norms of her cultural upbringing. She emerged out as a bold singer.

Accomplishments

Billie released several hits after Ocean Eyes, she found exposure and the road to success. Raisa gained many awards throughout her journey, not only as a singer but a deator and an activist as well.

Their Mothers Played the Supporting Role

Both their mothers played the supporting role in their career. They let them follow their passion for music and supported them throughout.

Inspiration in Music

Billie’s songs are mostly inspired from her life experiences. She tries to write interesting and conversational lyrics. So does Raisa, she explains her province and it’s culture through her songs. Each portraying their messages beautifully in the form of music.

Style and Personality

Billie likes to style herself out of the comfort zone to look different and grab the attention of people. She says that she wants to seem intimidating to her audience and anybody who lays their eyes on her. And we see Raisa styling herself uniquely too, the blend of her culture with eastern and western dressing. Also her lip piercing makes her appear different yet beautiful. Billie is a natural blonde but her green locks are her
favorite look. Whereas Raisa herself has dyed her hair blonde.

Tiktok

Both are quite active and famous on tiktok. They make videos on their music and other sounds as well. People love to see both of them on their socials. Acting and singing, entertaining the public in every way possible.

Hence, not only their looks but there are numerous characteristics that makes them look alike. Each with representing their own unique cultures and singing styles.

The recent record breaking talent of Pakistan Raisa Raisani; folk singer and qawal of Balochistan is not crippled to words. The rising star was born on the 12th of February, 1997 in Balochistan. She has completed her Bachelors in Business Admisitration from Balochistan University of Information Technology and Management Sciences (Buitems). She is not just a talented singer but an absolutely well-learned and active student. 

Raisa Raisani’s Singing Journey on the road to success

Raisa started with reciting Nohas, Naats and sufiyana kalam at the age of 3. She is an autodidact, who learned without a teacher or any specific training. She was initially mocked because of her singing as she was not that good at it. But she never gave up regardless all the hurdles she had to face. She found music as an escape for her soul to a heaven-like realm.

Breaking the stereotypes of her culture and family, that followed the old ways where women were home-bound and had to suppress their dreams with their hearts. Raisa’s mother played the supporting role in kickstarting her journey as a singer and get exposure provincially and nationally.

Background and Raisa Raisani Achievements

Raisa has achieved a lot in her struggling phase. It was not only a journey of hurdles but many achievements, each a step closer to what she is today. Along with being a singer she is great debater and also the member of All Pakistan Debating Club.

Her first ever competition was an inter-faculty competition at her University Buitems in 2015, she secured the 3rd position in it. Then she participated in the All Balochistan inter-varsity singing competition and also secured a 3rd position. Her multilingual mannerism makes her exclusive and a standout. She can sing in:

● Urdu
● Balochi
● Hindi
● English
● Pashto
● Siraiki
● Punjabi
● Persian

Her inspiration is Nadeem Sarwar ( A famous Noha Khuwan) and our legendary singer Abida Parveen. She is true epitome of the younger Abida – her genre of music and singing styles distinguish her from other singers in the competition.

In 2017, the Department of Culture, Government of Balochistan coordinated an enormous scope singing competition ” Balochistan Talent Hunt” and welcomed understudies from everywhere in the territory. At the point when the insight about the contest arrived at college, the students and staff convinced and urged her to partake in rivalry. The Competition was extreme and each and every member of the opposition was just remarkable. Miss Raisa Raisani denoted the opposition with the second position and was granted the best female vocalist of Balochistan. She was valued by each one for her glorious voice. Her mellifluent voice intrigued the crowd to move on to each exhibition.

She has taken part in the Province as well as on the public level also. She was chosen from her college to take part in a show in Islamabad. Just after her most memorable rivalry, exquisite opportunities have opened arms for her. She worked with General Nasser Khan Janjua on September sixth occasions, where she had an opportunity to perform between varsity rivalry and significantly more. She additionally
recorded two tunes for PTV (Pakistan Television).

In her excursion of singing Miss. Raisani got diverse Awards. In 2017, she got safeguard from Nawab Muhammad Khan Shahwani, Provincial Minister SNG&D, Government of Balochistan with a Cash Price of 1 Lac. She additionally got diverse honours and greenbacks from General Nasser Khan Janjua, General Raja Aftab Khan and Colonel Siddique for her outstanding exhibitions. She received multifarious appreciation awards from the known personalities of Pakistan.

● General Nasser Khan
● Janju
● General Raja Aftab Khan
● General Amer Riaz
● Colonel Siddique

She has represented Balochistan all over Pakistan with the words of her beautiful songs. And soon aspire to represent Pakistan overseas.

Fun Fact: Raeesa Raisani looks like Billie Eilish

Other than singing and debating she has been a part of various pursuits like:

● Social activist
● Feminist
● Public & Motivational Speaker
● Campus Leader in her University

“Wajah” by Shehzad Roy Featuring Raisa Raisni

For a really long time, Balochistan has been the most ignored piece of the country. Destroyed by political strife and unsteadiness, the way of life, language and its kin don’t gain the appreciation they merit. In any case, who better than Shehzad Roy to reverse the situation and that too with another melody which vows to “polish off the motivation behind why you (Balochistani individuals) are furious with us.”

Wajah highlights different artists including Raisa Raisani, Naeem Dilpul and Wasu Khan, all from various parts of Balochistan, every one of whom add their own component to the tune. Set against the delightful scenes of the area, including Kund Malir, the vocalists and team in the video should be visible wearing garments that address the way of life of the region. To add to the inclusivity are the different Balochi moves that have been remembered for the video too. Furthermore, wrapped flawlessly in everything Balochi, is a message of trust and a peace offering being reached out for the sake of solidarity.

Record Breaking Balochi Song “LAILI” Raisa Raisani and Banur’s Band

She has remarkably set a stone by breaking the records with her new Balochi and Urdu song Laili. Her magical voice has left the fans in an awe. A tune that comes as a much-needed refresher in a scene now overwhelmed by redundant angsty rap and retro-popular and exciting music.

It is the latest release of Quetta-based multi-artist music outfit Banur’s Band. ‘Laili’ is a playful, folk-pop melody that puts on a full showcase of an assortment of customary Baloch instruments and weds the Baloch music and verses with a segmentin Urdu, probably to make the tune somewhat more satisfactory to standard crowds. Regardless of whether they hadn’t, ‘Laili’ would’ve worked its infectious sorcery on crowds in any case.

Furthermore, the rich exhibit of native instruments that are acted in the tune incorporates the piece — “The one with the poun sound,” which brings up Usman. In the video, you can see a man appearing as though he’s gnawing on a string that is making that sound. “It’s the sort of instrument which, when played in the mountains, sounds altogether different to that in the studio, due to the reverb of the mountains.”

This masterpiece has the heart of the entire Pakistani folk and has given Raisa an exposure within a short period of time. This is just the start pof her success journey. As the young talent is extremely skilled in her genre, hankering after success.

9 Best Scenes of Dunk ARY Digital

There’s a scene in episode.5 where Saira (Yasra Rizvi) gets angry at Ayesha (her sister in law) and tells her that she won’t meet people who are not willing to meet her husband and another scene where Saira yells at professor Anjum (Tara Mahmood) for stepping back from supporting her husband.

In episode.7, Haider (Bilal Abbas Khan) is seen giving his shoulder to pick up the deceased body of professor Humayun (Nauman Ijaz) while covering his face, which was a total heroic moment for the audience. The way he portrayed the character with his strong body language, Surely, we can count this in the best scenes of dunk.

When Safeer (Fahad Sheikh) goes against his own brother Haider (Bilal Abbas Khan) by telling Amal (Sana Javed) that he will have to stand in front of his own brother in order to protect his wife Amal. Fahad’s mix of sad and angry expressions were completely remarkable!

In episode.17, when Haider’s father points fingers at Haider’s wife Manal (Azekah Daniel), Haider tells him that he should ask Amal (Sana Javed) as of why he had not married her but Manal, in bold expressions.

A very shocking scene in episode.20, where Amal pretends as if Haider had harassed her by throwing things and her bangles to accuse him of rape attempt and when their family finds out, Safeer beats Haider in rage. Fahad Sheikh’s angry expressions were so real and full of feel.

Fahad’s acting in episode.25 is so emotional, where he sits down in front of his mother and asks her not to stay upset with him. To which his mother replies, how she never differentiated between him and Haider and won’t even now.

We love Laila Wasti’s acting in episode.26, where she tells her son Haider to fight against the allegations on him with full power and commitment. We were eagerly waiting for her speak up and she spoke in such a bold and beautiful way.

The episode of the whole season would definitely have to be episode.29! Where Safeer (Fahad Sheikh) present in our court, divorces Amal and gives his statement. That was the most astonishing and heart winning moment and a brilliant performance by Fahad Sheikh. And then Saira’s entry in the court was also surprising and splendid!

The second last episode had us all amazed and worried. Why did he threaten Amal? And a lot of other questions arose. But were soon answered by the promo of the last episode, which was a relief. The most emotional moment was when Safeer (Fahad Sheikh) apologized to his brother Haider and to which Haider hugged Safeer.

We cannot wait for the last episode to be aired soon. Fans will definitely miss DUNK and its cast members as well as the story. Let’s hope for a happy ending.

Article by Amna Nadeem

She said “I have a very important announcement to make. Due to a lot of personal reasons I have decided to call it off with Azeem Khan. WE ARE NOT GETTING MARRIED NOW. Hope you guys will support my decision just like you all have been supporting me always. I guess it’s never too late to realize the bitter realities!”

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A post shared by 𝐒𝐚𝐛𝐚 𝐐𝐚𝐦𝐚𝐫 (@sabaqamarzaman)

In an instagram post she further added that ” I also wanted to clear ONE IMPORTANT thing that is, “I have never Met Azeem Khan in my life. We were only connected over the phone. It’s a very hard time on me right now but as we all know ‘THIS TOO SHALL PASS’ Insha Allah,” she concluded in her post.

In a surprise post Friday morning, the actor said she had called off her engagement to entrepreneur Azeem Khan, citing personal reasons.

“Hi everyone, I have a very important announcement to make. Due to a lot of personal reasons I have decided to call it off with Azeem Khan. We are not getting married now,” she posted on Instagram.

What Exactly Happened between Saba Qamar and Azeem Khan?

Saba Qamar is famous for her brilliant acting and bold modeling. Among other famous actresses of Pakistan, Qamar is surely one of the most talented Pakistani Actress and Model. She impressed her with mindboggling performance in drama serial Baaghi, Besharam, Daastan and many more.

Saba Qamar’s fans were surprised when she accepted a marriage proposal on social media from Azeem Khan who wished to get married to her this year. Saba Qamar shared a picture of her on the beach and the caption said “If it’s meant to be, it will be” and added a heart emoji to the post.

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A post shared by Galaxy Lollywood (@galaxylollywood)

Responding to her post social media influencer Azeem Khan said “Let’s get married? This year.” Replying to this marriage proposal Saba Qamar responded “Qubool Hai” and again added a heart emoji that expressed her willingness.

Not so long after she publicized her relationship with Azeem Khan, She gave her fans another surprise and made shocking allegations about Azeem Khan. He later added a video response aswell.

Azeem Khan response to Saba Qamar

Earlier today, Amzeem khan responded to Saba Qamar on instagram and took all the blame.

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A post shared by Azeem Khan (@axeemkhan)

Well, we hope everything works well for Saba Qamar and Azeem Khan and wish them all the best for their future endeavors.  

More About Karandaaz Providing Grants:

Financial products can be complex and may appear more daunting for a majority of the population when presented digitally. Hence a majority of the population, especially in an economy with low literacy levels and even more inadequate financial literacy, are unable to benefit from them. This limitation results in lower understanding, lack of trust, lesser adoption, and the potential of such products to impact financial inclusion remains untapped. This year Karandaaz has further fine-tuned the program and increased the matching grant amount to up to PKR. 1 Million. The design agencies that Karandaaz has included in the panel are Ideate Innovation, Designist, and Systems Limited, all with a proven track record of solving design problems for renowned organizations through the use of best international practices of human-centered design. For each applicant, the most appropriate design thinking service provider from the panel will be selected on cost and quality-based criteria. The last date to apply under this program is April 18, 2021. Interested entities can apply online at bit.ly/design_Karandaaz

Ali Sarfraz, CEO Karandaaz while talking about the significance of Design Thinking as a Service Program said, “Incorporating human centered design in digital financial products can lower the complexity, break barriers, and improve customer understanding, trust, and adoption of such offerings. Many upcoming digital financial service providers are unable to engage expert design thinkers while developing solutions due to the paucity of resources and resultantly miss out on critical insights, skills, and knowledge of international best practices. Lower adoption of such products means segments of the population that can be brought in to the folds of formal financial systems through digital technology, miss out on this opportunity. We are confident that the subsidy offered by Karandaaz will bridge this gap and improve the efficacy of homegrown solutions.”

Rehan Akhtar, Chief Digital Officer, Karandaaz said, “Interested entities that are operating in the financial services space or are leveraging financial services e.g. payments for their products or services and are passionate about making it easier for their customers to understand and better engage with digital payments may also apply under this Design Thinking as a Service Program. We are hopeful that more players from the digital financial industry will take this opportunity to get expert design thinkers to help them develop intuitive and human-centered designs that may attract more customers that previously only relied on conventional financial systems or remained financially excluded.”

Ali Farid Khwaja, Chairman KASB, one of the companies to have availed this opportunity last year, said, “The grant from Karandaaz has been extremely helpful in getting us new insights into the customer preferences and behaviors through a human-centered approach to design. It led us to completely restrategize and change our approach to our product KFunds, a savings and investment platform. The focused design recommended by the design agency that was on Karandaaz panel of expert firms was refreshing and helped us in identifying the customers’ pain points and defining an experience journey based on intuitive design.”

According to the World Bank Global Findex Survey 2017, Pakistan is one of the few countries where the digital gender gap has increased. Under Design Thinking as a Service Program, Karandaaz has kept an exclusive category for women-centric ideas and encourages the digital financial service providers to implement product and service designs that particularly improve the adoption and retention of women customers.

1- An Increase in Temperature will slow it down

One of the most common corona virus myths is that increases in temperature will slow down the virus. It is complete wrong, Previous pandemics didn’t follow weather patterns plus as we enter summer, there will be winter in the Southern Hemisphere. Virus is global.

2- In summer, the virus will spread more due to mosquito bites.

The second most common corona virus myths is that virus will spread due to mosquito bites. Wrong! This infection is spread via respiratory droplets, not blood. Mosquitos don’t increase spread.

3- If you can hold your breath for ten seconds without discomfort, you don’t have COVID.

Wrong: Most young patients with Coronavirus will be able to hold their breaths for much longer than 10 seconds. And many elderly without the virus won’t be able to do it.

4- Since COVID testing is unavailable, we should donate blood. The blood bank will test for it.

No blood bank is testing for Coronavirus so this attempt will fail. Blood donation is a sacred exercise; let’s make sure we are motivated by the right reasons.

5- Coronavirus lives in the throat. So drink lots of water so the virus is pushed into the stomach where the acid will kill it.

This is the most vague myth among other corona virus myths.. Virus may gain entry via throat but it penetrates into the host cells. You can’t wash it away. Excessive water will make you run to the toilet.

6- All this social distancing is an over reaction. You’ll see that the virus won’t cause much damage.

If we don’t see many infections (I hope) it actually will prove that social distancing worked. Not that the virus was never a big deal. We need to observe the government announced SOP’s and stop believing in Corona Virus Myths.

7- Car accidents kill 30,000 people annually. What’s the big deal with COVID-19?

Car accident are not contagious, their fatalities don’t double every three days, they don’t cause mass panic or a market crash.

8- Hand sanitizers are better than soap and water

Wrong. Soap and water actually kills and washes away the virus from skin (it can not penetrate our skin cells) plus it also cleans visible soiling if hands. Don’t worry if Purrell was sold out at your supermarket.

9- One of the best strategies to prevent COVID-19 is to clean every door knob in your home with disinfectants.

Wrong. Hand washing/maintaining 6ft distance is best practice. Unless you’re caring for a COVID patient at home, your home surfaces should not be a big risk.

10- Ginger is very effective in cure of Corona Virus

A report by WHO states that garlic has some antimicrobial properties which means that it is healthy for you but there’s no evidence that it has protected people from the coronavirus.

So these are the most commonly believed corona virus myths that you don’t need to believe in. Follow the SOP’s and be safe. Tired of reading Corona Virus news all around. Here are 3 Drama serials that will get you off your hectic routine and mental tensions.

Female Pakistani Tiktokers Snapchat Usernames

Jannat Mirza

Jannat Mirza is the no. 1 Pakistani female tiktoker with a huge fan following of 10.9 million. She is famous for her looks & personality. 

Snapchat Username : Que_xee

Alishbah Anjum

Cousin of Jannat Mirza, Alishbah Anjum is another famous Pakistani female tiktoker who is famous for her good looks & dressing.

Snapchat Username : alishbay45

Nousheen Syed (Dollyofficial)

Nousheen Syed better known as Dolly belongs from Lahore and runs her own beauty salon. She has 6.5 million followers on her official tiktok account.

Snapchat Username : dollyofficial

Minahil Malik

Minahil Malik is another Pakistani female tiktoker with a fan following of 5.7 million.

Snapchat Username : minahilmalik17

Zeba Gul

Zeba Gul belongs to a Pathan family and best known for her beautiful looks & pure pashtoon way of speaking. She has 7.1 million followers on her official tiktok account.

Snapchat Username : Zebagul.12

Anmol Noor

Anmol Noor is another famous Pakistani female tiktoker from Lahore. There are 4.5 million followers on her official tik tok account. She is famous for her funny & attitude videos on tiktok.

Snapchat Username : anmoln2019

Romaisa Khan

Romaisa Khan is another Paksitani Female tiktoker with 3.6 million followers family. She has also collaborated with several commercials.

Snapchat Username : romaisakhan18

Areeka Haq

Areeka Haq is one of the most famous Pakistani tiktokers. There are almost 7.2 million followers on her official tik tok account.

Snapchat Username : areekahaqofficial

Sehar Hayyat

Sehar Hayyat is one of the most innocent Pakistani female tiktokers with a huge fan following of 6.4 million. Hayyat has also collaborated with many commercials after gaining popularity through tiktok.

Snapchat Username : Syedasehar7

Hoor Mahaveera

Hoor Mahaveera is one of the most charming personalities  of Pakistani tiktokers. She is best known for her facial expressions during her tik tok videos. She recently completed her 8 million on tiktok account.

Snapchat Username : hoormahaveera9

Kanwal Aftab 9.9 million

Kanwal Aftab is best known for her innocent looks in tiktok videos. She has a simple and graceful personality and now she is going to complete her 10 million on tiktok. After jannat irza she is the only tiktok star who has a huge fan following on tiktok.

Snapchat Username : kanwal.155

Male Pakistani Tiktokers snapchat usernames

Zulqarnain Sikandar

Zulqarnain Sikandar is the top Pakistani male tiktoker with a huge fan following of 9.6 million. He is best known for his funny videos and facial expressions. 

Snapchat Username : chzulqarnain

Nadeem Mubarak

Nadeen Mubarak best known as Nadeem Nani wala is a Pakistani tiktoker who lives in the United Kingdom. He is continuously engaged with Pakistani tiktokers and arranges different events for them. Naniwala has a fan following of 6.7 million on his official tiktok account.

Snapchat Username : nadeemmubarak

Ali Khan

Ali Khan best known as Ali Haiderabadi got instant popularity from tik tok through his energetic walking style. Ali has a 7.3 million fan following on his official tiktok account.

Snapchat Username : Alikhan22

Usman Asim tiktok Molvi

Usman Asim is another famous Pakistani Tiktoker better known as famous molvi. He always prefers to use this hashtag instead of his name. He is famous for his funny tik tok videos. He is the top male tiktoker after Zulqarnain Sikandar with 8.8 million followers.

Snapchat Username : 

Umer Butt

Umer Fayyaz Butt (Umebutt) is the younger  brother of famous tiktoker Ali Fayyaz Butt. Umer has 2.9 million followers on his tik tok account.

Snapchat Username : Umebutt

Harris Ali

Harris Ali is another Paksitani male tiktoker. He is considered as a prime influencer and Harris has also collaborated with many ads. He just completed his 5 millions on his tik tok account.

Snapchat Username : harrisali4.

Mujtaba Lakhani

Mujtaba Lakhani is another famous Pakistani Male tiktoker. He has 4.1 million followers on his tik tok account. 

Snapchat Username : Mujtaba_9009

Shahbaz Sher

Shahbaz Sher is another famous Pakistani Male tiktoker, who is famous for his men’s hair salon. He recently completed his 4 million on  his official tiktok account.

Snapchat Username : shahbazsherr

Ali Fayyaz Butt

Tiktok stars Umer Fayyaz Butt and Ali Fayyaz Butt are famous as “Butt Brothers” on Social Media. Ali is the elder brother of Umer with 5.2 million fans following on his official tiktok account.

Snapchat Username : Alibutt436

Looking for Snapchat ID’s of Famous Pakistani Celebrities? Click here!