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Understanding the Risks of Influencer Marketing Influencer marketing has grown to become an integral part of many companies’ digital marketing strategies. While it has proven to deliver significant benefits, such as increased brand awareness, enhanced customer loyalty, and improved sales, it can also be a double-edged sword. If not carefully managed, influencer marketing can damage a brand’s reputation and negatively impact its business. Understanding these potential pitfalls is the first step towards mitigating the risks associated with influencer marketing...